Edible
After rebranding to Edible to connect with a younger audience, the brand set out to go beyond fruit baskets – showing fruit lovers how Edible can be a part of everyday moments and special celebrations alike.
We made it happen by serving up the sweet, irresistible flavors of Edible in the tiniest kitchen you’ve ever seen—proving that big flavor knows no size limits!
.We took Edible and shrunk their most beloved, and sweet fruits to a jaw-dropping miniature size. This thoughtfully created and social-first video series generated buzz among the audience who already have major “heart eyes” for anything that incorporates their favorite fruits!