Creating social content for this powerful, multi-faceted, and untold story demanded a meticulous approach to scripting and production.

As the lead creative producer on the campaign, I dove deep into research, carefully reviewed the documentary and led key discussions with both the client and production team. I crafted the script and shot list, ensuring every detail aligned with our vision.

After extensive research, we identified two compelling social-first video topics designed to captivate audiences and inspire them to watch the full, riveting documentary on ABC.