Hilton Lifestyle Collection
The Hilton Lifestyle Collection brings together a vibrant mix of boutique hotels from around the world. The brand team turned to ATTN to create a social series that immerses viewers in these unique stays, capturing the true essence of each destination.

We launched a travel series guiding adventure-seekers across the U.S., featuring Hilton Hotels in Utah, L.A., New York, and Maine.
To bring this social series to life, I led the creative vision—overseeing concept ideation, strategy, client pitching, deck design, and destination research.
During production, I worked closely with our lead creative producer, collaborating with creators, art directing key shots, and providing feedback to editors to ensure a seamless and visually compelling final product.