MGM Resorts
For the second year in a row, MGM returned to ATTN with an exciting challenge – entice travelers to experience Las Vegas and MGM Resorts in a fresh, unexpected way. Rather than the usual ‘travel guide’ approach, the goal was to showcase the unforgettable experiences MGM Resorts has to offer in a way that truly stands out.
What better way to experience Las Vegas than through the unforgettable sounds that fill the air as you stroll through the iconic MGM Resorts?
We honed in on music and teamed up with the incredibly talented freestyle rapper Harry Mack and his partner, Sur Jazz, to craft a spontaneous song using the vibrant sounds of Vegas.
This approach allowed us to showcase the endless experiences at MGM Resorts in a fresh, dynamic way—delivering exactly what the client envisioned without relying on the typical travel guide format.
