Spruce Money by H&R Block
H&R Block approached ATTN with a challenge: to shift perceptions and showcase that they’re more than just a tax-filing service. They wanted to spotlight Spruce, their new banking app designed to help everyday Americans take control of their finances.
Talking about money can be awkward, so we teamed up with a hilarious comedian to make the conversation feel effortless—and entertaining.
In each episode, comedian Jasmine sat down with everyday Americans to help them spruce up their finances. Whether tackling wedding expenses, paying off debt, or taking the first steps into investing, Jasmine kept it real—offering practical solutions with a side of laughs.
As the creative lead, I drove concept development, pitching, copywriting, and deck design, shaping the vision of this campaign.