MGM Resorts
MGM Resorts offers a little bit of everything – mouthwatering cuisine, show-stopping entertainment, stunning design, and world-class hospitality. To bring this magic to life, the brand team tasked ATTN with crafting a social series as bold, dynamic, and unforgettable as a trip to Las Vegas itself.
We created Your Brain on Vegas, a groundbreaking series that explores how Las Vegas taps into your brain’s chemistry to elevate excitement, thrill, and unforgettable experiences.
We brought in a real scientist to host the series, guiding viewers through Las Vegas while breaking down how different experiences spark and "hack" key brain chemicals. The creative was a hit, and the client was so thrilled with the results that they returned to us for a second year in a row.
As the creative lead in the pre-sale phase, I drove concept development, pitching, copywriting, and deck design, shaping the vision from the ground up.
